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Archive for March, 2011

The Importance of Professional Web Copy For A Truly Professional Site

Posted on: March 16th, 2011 by admin

So, you’ve decided on your site’s domain name, you’ve paid a professional to design it and you’ve added some eye-catching graphics. Wasn’t there something still to do? Oh yes; quickly dash off some informative, entertaining and engaging text that will keep visitors to your site moving on to the next entry in the search engine listings. That can’t be too hard can it?

As the experienced and talented writers at know, this final stage can be one of the most challenging, and the most important. Many people leave creating or sourcing professionally written content, of the sort offered by, for their website until the last possible minute. Without including well-written, engaging content you leave very little to keep visitors to your site entertained once they have found you. Driving traffic to your site is extremely important. Making sure they stay perhaps even more so.

At the kind of quality that can ensure this is of paramount importance. Unlike other copywriting services, don’t simply offer a swift service at competitive prices. With you can also be sure that all copy will be produced to the highest possible standard.

The way in which this is achieved is simple; only recruit graduate writers from the UK’s top institutions, namely Oxford and Cambridge, with proven track records of producing engaging, well researched and detailed written work within strict timescales. At producing website content is not simply an afterthought, to be considered once the bells and whistles of the design process are complete. Instead it is the focus., employ only the highest standard of graduate writer to produce the highest quality of work.

At you can find a wide range of writing services to suit the needs of a variety of clients. Choosing the comprehensive website copy service ensures the production of clear, well researched copy that not only provides all of the essential information your site needs to carry, but also ensures that it is delivered in an engaging manner that will draw in prospective clients and satisfy existing ones.

At you can find writers with a wide range of experience to match the needs of your specific business. If you prefer a more hands on approach, however, then also offering a copy editing service that can double check all of your original content to ensure that it is accurate and easy to read before you publish it online.

If you’re looking for that personal touch, that keeps your clients and customers informed about developments within your business, it might be worth thinking about adding a regular blog to your site. Again, can offer a rolling blog writing service that means there is always new, exciting content being added to your website.

At, we realise the power of the written word to drive traffic to your website and to keep visitors coming back. Isn’t it time that you did too?

Create New Business Opportunities Through Professional, Engaging Writing.

Posted on: March 16th, 2011 by admin

Once you have created your online presence, and made sure that you have filled your site with top quality content from, you will want to make sure that prospective clients and customers read it of course. Once again, this is where paying attention to the creation of professional, engaging written content can help.

There are a number of ways in which you can reach these prospective customers and clients online and drive new business opportunities through written content. Unfortunately, many of these promotional methods will prove useless unless the writing that you present to prospective clients and customers immediately captures their interest and inspires them to read on, or to visit your site. At you can find a range of promotional writing services that will ensure the highest standard of written content, showing your business in the best, most professional light and increasing your chances of exploiting new opportunities.

The most obvious way to make sure that you are making the most of new, and existing opportunities is to make sure you keep your customers and clients up to date about any developments within your company. The business newsletter is a well-established means of doing this, and with many companies moving the publication of their newsletters online, it is now cheaper and easier to keep people in the loop. At you can find an ongoing newsletter management service that allows you to keep new and existing clients up to date about developments in your business, adding a personal touch to your company’s communication strategy.

Occasionally an individual development, such as an exciting new product or service, might require a more intense promotional push however. At you can also find dedicated e-mail marketing and product launching services, allowing you to build a buzz around new developments within your business through the production and promotion of informative, engaging written content.

Of course, one of the key pitfalls to avoid when creating promotional written content is to make sure that your prospective clients don’t file it in the ‘bland advertising’ category. By integrating descriptions of your products or services into a blog, a press release or, as is proving increasingly effective, social media content, can draw people to your website by offering them interesting and informative writing which relates to a pre-existing area of interest. By producing top quality writing that is a pleasure to read, can help to draw new customers and clients to your business through the creation of simultaneously entertaining and informative content.

At only successful graduates from the UK’s top institutions, namely Oxford and Cambridge, are recruited to our talented writing team. This commitment to the production of skilful, detailed and engaging written content, created by those with a track record of undertaking a range of written assignments within strict deadlines, demonstrates just how serious are about the importance of the written word in the process of growing your business.