Google+ is an intelligent social media platform in which good SEO practice can be enhanced and refined. It has a wide variety of features tailor made for posting and sharing quality content, with easy to use interfaces which can enhance your SEO. For starters, the concept of Google+ ‘Circles’ allow users to organise each aspect of their online life, from family and friends, co-workers and also interests. These circles can be created by you, and Google+ allows you to filter them, personalising what streams appear on your homepage when you visit Google+. Obviously this is a great way of refining search results even more. If your website is linked with Google+ there is also the option of using direct connect, which allows people to add your site to their circles directly from search results.
Google+ also has an interesting application called Explore, a simple way of bringing trending topics directly to you from outside the site. You’re able to filter these trending topics by category, making it easier to find exactly what you need. By using the best SEO practices it’s easier for people to find you from within Google+.
Another great feature of Google+ is the +1 button that can be put on each page of your content. With this feature, other people can ‘+1’ it. Google is able to track these clicks and use each +1 as a ranking signal. These ranking signals are integrated into their real-time search results, making it even simpler to enable your content to appear higher in the rankings. As these ‘+1’s are clicked by real people, it’s also a good indicator of the quality of your content. When people endorse you through the +1 button it helps Google to trust that your content is of a good standard. The importance and effectiveness of the +1 button cannot be stressed enough, as it is an incredibly powerful tool which has the ability of really boosting your page rankings.
Finally, Google+ has a robust blogging interface where you can keep people updated with your content, embedding as many links to your site as needed within each post. Facebook and Twitter are no doubt important and useful for this, but nowhere near as effective as Google+ when it comes to search results, as Facebook and Twitter restrict Google from accessing a lot of their data. When writing these blogs, the first sentence becomes part of the title tag, so good SEO practice by using the right keywords helps rankings even more. These blogs can be shared in your circles and spread around Google+. Sharing is important and enables your content to be seen by a wider audience.
Your Google+ account is linked with your Gmail account, so chances are you may have one already. It’s a wonderfully simple tool to help you with SEO, so go check it out and discover for yourself, you won’t regret it!