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Archive for the ‘SEO’ Category

Is good copywriting all about the title?

Posted on: May 25th, 2013 by admin

With the hundreds and thousands of articles on the Internet offering up advice on what the most important aspect of good copywriting is, you couldn’t be blamed for being just a bit overwhelmed by it all. One thing is for certain – the importance of good copywriting and SEO (search engine optimisation) for your business’ website cannot be underestimated and it does begin before you write the first word of page content.

 

The title is obviously the first thing your readers will see of your webpage and is possibly the most powerful on-site search engine ranking factor that you have control over. Relevance is absolutely key; a title is meant to be an accurate and concise description of the webpage’s content. The more key words that can be incorporated into the title, the better your ranking will be in search engines.

 

Having said this, there are a couple of important things to remember when saturating your title with key words! Firstly, keep the title to within 70 characters or the search engine will cut your title short, replacing the second part of your title with an ellipsis and the impact on the reader will be lost. Secondly, try and keep the most important key words toward the start of your title even if this means your business’ name has to be pushed towards the end of the title or be taken out completely. This will help on the click through rate of readers from search engine results pages.

 

With all this talk of SEO of your webpage title it might be easy to forget the importance of the quality of the content of your title and the overall user experience. There is little point in having optimised your title for search engines if all your potential readers are scrolling right on past your webpage to click on the page below yours with a more interesting and hard hitting title. Not only will your title be displayed in search engine results, but also at the top of the browser once a reader has opened your webpage and in addition, on external websites (like social networking sites) as link anchor text. This makes it even more important to combine good SEO and consideration of the user experience in your title.

 

Once your webpage title has been search engine optimised and is written in a way that sparks initial interest, you have your reader right where you want them – on your webpage. Now the test is in your copywriting. It only takes a matter of seconds for a reader to decide to go back to their search results and find a different page for their needs so this part is equally as vital as your title. Come back and read next week’s blog for tips on this next stage of good copywriting for your business.

 

Meanwhile, if you feel you want to take the hassle out of blogging for your business or need additional guidance on SEO or other aspects of good copywriting, have a look at our other services here.

 

 

The joys and perils of launching a blog

Posted on: April 11th, 2013 by lauren

So you are thinking about launching a new blog for your business – but where to start?

Blogs are multifarious tools – they can market your product, build your brand and drive customer engagement. Ultimately, they can be a source of revenue.

Budgets are changing. The content marketing institute reports that 86% of B2C companies are planning to keep or increase their content marketing spend in 2013. 54% of B2B companies are planning to increase their content marketing. These figures demonstrate the increasing importance of content marketing, of supplying, through various channels, relevant, informative content to your customers. Done right, loyalty and increased business are the reward. There are, however, many, many ways to go wrong with the launch of a blog. There are questions to ask before you even start messing around with themes in wordpress.

Are we really committed to funding a content marketing strategy?

Is management really onboard?

Blogging can cost more than you think. Designing an attractive blog with a good interface requires, well, good designers.  And you’ll likely have needs which aren’t met by the current suite of plugins – which, again, may lead to consultancy costs. Hosting your blog, hiring writers to produce regular content or for a specific project, email marketing services, A/B testing your call to actions – the costs quickly add up.

You can become a prisoner to your own success, as your blog starts to generate a deluge of customer feedback, whether through email or comments. The time you had for posting, you know actually producing content, begins to shrink. You start asking yourself whether sleep is really that important, or whether it might be prudent to hire additional staff.

Budgeting for known and potential expenses is vital.

Ask yourself why: Why start a blog? Why get into content marketing and social media?

Is it because everyone else is doing it? Is it because it might increase sales? Don’t let your answers to these questions be this vague. Establish what content marketing means for your brand – is it videos, is it blog posts, is it email marketing? And what exactly do you want to communicate about your brand, in addition to information about your product and services? Likely it’s passion, authority and expertise. How have the best done it – analyse the offerings of leaders in your field to see just how they achieved their results (intimation is both flattery and necessity).

Brainstorm! You want plenty of content ready to go on launch day – at least 10-15 brilliantly written blog posts and plenty of ideas in reserve. Thinking up new content is a challenge but one that is made easier when your writers have the results of brainstorming sessions to call upon.

Get your social media channels in order and make sure your team knows what to share and where. Writing great content is vital, but without similarly great promotion it will never reach its target audience. SEO is a vital part of getting your content out there. If you are targeting particular keywords, and you should be, then make sure your content writers are aware of this.

Launching a blog is an exciting moment for a business. Blogging can be a fun activity – millions do it – but it’s also a great business tool. Knowing your goals, your brand and best blogging practice, and taking the time get everyone on the same page will make the launch of your blog as headache free as possible

Have you launched a blog? Are you long on ideas but short on content? Find out more about our services here.

The many benefits of guest blogging

Posted on: April 5th, 2013 by lauren

Great content produced on a consistent basis is definitely at the core of a successful blog. But many writers and blogs ignore strategies which would massively increase their traffic, in the naïve hope that content is the only requirement for success.

Think of all the dusty corners of the internet where reams of well-crafted content languish, never to be seen, never to do their job.

Promotion and marketing, terms which encapsulate a host of techniques, tools and approaches are equally as fundamental as great content to online success.

One strategy which has remained popular for some time is that of guest blogging. Guest blogging is simply pitching and writing articles for blogs relevant to your niche or market.

Working for my competitors?

At first glance guest blogging might seem like producing content for your competition. And it can be.  Yet, it’s still an excellent strategy for many reasons. Here’s just a sample of those reasons.

Authority

Of course you will need to maintain the same high standards of content in your guest posting as in your own postings – the more popular sites within a niche can afford to be very picky as they will be inundated with pitches.

But if you do manage to get something posted, you have the opportunity to engage a new audience with your brand. Two crucial points of engagement are the author bio and the comment field.

Responding to comments is just good practice. Popular blogs will have large and responsive communities. Don’t ignore their questions and comments – they represent another opportunity, in addition to the guest post itself, to communicate your authority on the subject.

The author bio is where you lay out who you are what you do. It’s brief window where you can communicate your brand – and of course link to your own blog. If you write great stuff, people will naturally want to know who you are.

Building relationships

So you’ve reached out to another audience – but done right guest posting can also develop new relationships. If you pitch and write great content for a blog, they may return the favour by writing for your blog. And when it comes time to release a new product or service, this relationship may be a source of free marketing. Perhaps you can invite them to review the product – if the product is good, you get a great review and exposure to the readership of a popular blog. The writer of the review can directly link to the product or service through an affiliate marketing scheme – making this a mutually beneficial arrangement.

Those precious backlinks

The competition for ranking will always be fierce. It’s such a huge advantage to appear on the first page of results (68% of users will find what they are looking for on this page). Linking to your website or blog from the author bio of your guest post will increase your ranking. Google gives weight to backlinks, particularly from reputable or popular sites. But it’s also important to link from the right part of your bio. Presumably, you are already trying to rank for a particular keyword or group of keywords (if not, why not?). Make sure to include and backlink this keyword on the author bio you submit for your guest post.

Expect change

Guest posting is a popular and fairly well established technique; but because of this its popularity will, over time, reduce in effectiveness. Content marketing is a constantly evolving world – its vital to adopt new techniques when they come around (and to know which ones are useful and which are duds) because they have the most power when they have yet to be adopted by man and his dog.

Why Google+ is invaluable for SEO

Posted on: February 26th, 2013 by admin

Google+ is an intelligent social media platform in which good SEO practice can be enhanced and refined. It has a wide variety of features tailor made for posting and sharing quality content, with easy to use interfaces which can enhance your SEO. For starters, the concept of Google+ ‘Circles’ allow users to organise each aspect of their online life, from family and friends, co-workers and also interests.  These circles can be created by you, and Google+ allows you to filter them, personalising what streams appear on your homepage when you visit Google+. Obviously this is a great way of refining search results even more. If your website is linked with Google+ there is also the option of using direct connect, which allows people to add your site to their circles directly from search results.

 

Google+ also has an interesting application called Explore, a simple way of bringing trending topics directly to you from outside the site. You’re able to filter these trending topics by category, making it easier to find exactly what you need. By using the best SEO practices it’s easier for people to find you from within Google+.

 

Another great feature of Google+ is the +1 button that can be put on each page of your content. With this feature, other people can ‘+1’ it. Google is able to track these clicks and use each +1 as a ranking signal. These ranking signals are integrated into their real-time search results, making it even simpler to enable your content to appear higher in the rankings. As these ‘+1’s are clicked by real people, it’s also a good indicator of the quality of your content. When people endorse you through the +1 button it helps Google to trust that your content is of a good standard. The importance and effectiveness of the +1 button cannot be stressed enough, as it is an incredibly powerful tool which has the ability of really boosting your page rankings.

 

Finally, Google+ has a robust blogging interface where you can keep people updated with your content, embedding as many links to your site as needed within each post. Facebook and Twitter are no doubt important and useful for this, but nowhere near as effective as Google+ when it comes to search results, as Facebook and Twitter restrict Google from accessing a lot of their data. When writing these blogs, the first sentence becomes part of the title tag, so good SEO practice by using the right keywords helps rankings even more. These blogs can be shared in your circles and spread around Google+. Sharing is important and enables your content to be seen by a wider audience.

 

Your Google+ account is linked with your Gmail account, so chances are you may have one already. It’s a wonderfully simple tool to help you with SEO, so go check it out and discover for yourself, you won’t regret it!

Why your buisness needs a blog!

Posted on: February 19th, 2013 by admin

Like so many web-based trends, the word ‘blog’ has passed from novelty to ubiquity. Even though their use by people to keep friends updated on their lives has mostly been superseded by people instead keeping one or several profiles on one of the big social media sites, blogs still make up a huge part of activity on the web. Whether you come across them following a Google search for virtually any subject under the sun or they are used by journalists or activists to break big news scoops, blogs are now just as much a feature of online life as email and regular websites.

Strangely, though, many businesses haven’t caught onto this fact. Although nowadays you’ll struggle to find a business that doesn’t have some sort of web presence—even most small businesses have a website of some description, or at least a listing in an online business directory of some sort—many of them don’t keep a blog.

Well, why should they, you might ask. Aren’t blogs just for disseminating news or for providing a stream of new information? And isn’t it just enough for my business to keep its website updated?

The answer to all these questions, as any copywriting professional or SEO copywriting expert will tell you, is a resounding no. Smart businesses know that keeping a blog is one of the best strategies out there for reaching your target market.

There are a couple of reasons for this, which all go beyond what a blog is superficially understood to be by many. Firstly, although blog posts are linked to the date when they are published, they shouldn’t be thought of as some sort of online equivalent of a newspaper article that’s read one day and forgotten the next.

Rather, they’re a source of information that people regularly refer back to. And more often than not, your customers will be interested in the world that surrounds the products or services you offer, rather than simply purchasing from you and that being the end of the matter.

Businesses that operate blogs that inform and enlighten with regard to their field of activity therefore get many, many more visitors than standalone websites. So long as they deploy skillful copywriting that brings to life the products and services they offer (to give an example, a site selling fashion accessories running a blog on upcoming trends in handbags or reports from fashion shows),both potential customers who come across the blog in the course of a Google search and regular readers of the blog alike will continually be passing by your site.

The all-important Google search itself is another reason to consider hiring the services of a professional SEO copywriting outfit to run a blog. One of the fundamental rules of online commerce is the higher in the search engine rankings you are, the more customers you’ll get. A blog is one of the most important ways to climb up those rankings.

This is largely due to the technicalities of how search engine results are calculated, the complexities of which our SEO copywriting experts would be more than happy to talk you through. But in a nutshell, the more the keywords that people use to search for the product you offer appear on your site, the higher it’ll appear in the search engines. (Identifying these keywords is another thing our SEO copywriting experts can help you with.)

Now, if your site has little in the way of text it’ll struggle to get a high position. But if it has an extensive blog in which these terms are regularly used within its articles, it’ll sail up to the first page of results in no time.

In our next blog post we’ll cover some of the most popular copywriting ideas for great blog-post content. But if in the meantime you’d like to learn more about how our copywriting services and SEO expertise can help you, then we’d be delighted if you got in touch with us.

 

7 tips for SEO and Copywriting in 2013

Posted on: February 17th, 2013 by admin

1. Quality Content

As you can imagine we feel this is the most important part of any good SEO campaign. Content is king!

2. Important HTML Tags for SEO

Title tag, Meta description tag, Image alt tag, H1 tag and H2 tag are the most important tags for SEO.

If your blogging or website platform is WordPress you can use SEO plugin as there is lots available!

3. Post Length

Again content is simply king and you cannot get away with 100 or so words. Try writing 600-800 words per post!

4. Pay attention about other search engines

All of you will know google is the main search engine but please consider others such as Bing and Yahoo.

5. Link Building

Create back links in a organic way! Do not consider using any black hat methods as you will only get a letter from google notifying you to alter your SEO methods.

 

6. Adding a Sitemap to Your Blog or website

This is easy to do and a must to make your site or blog easy for search engines to find!

7. Learn SEO!

You will find countless resources online to help you preform your own SEO and effective copy writing campaigns. If you are still strugeling please call us on 020 364 07691 or email [email protected]

 

The Importance of Professional Web Copy For A Truly Professional Site

Posted on: March 16th, 2011 by admin

So, you’ve decided on your site’s domain name, you’ve paid a professional to design it and you’ve added some eye-catching graphics. Wasn’t there something still to do? Oh yes; quickly dash off some informative, entertaining and engaging text that will keep visitors to your site moving on to the next entry in the search engine listings. That can’t be too hard can it?

As the experienced and talented writers at www.oxbridgecontent.com know, this final stage can be one of the most challenging, and the most important. Many people leave creating or sourcing professionally written content, of the sort offered by www.oxbridgecontent.com, for their website until the last possible minute. Without including well-written, engaging content you leave very little to keep visitors to your site entertained once they have found you. Driving traffic to your site is extremely important. Making sure they stay perhaps even more so.

At www.oxbridgecontent.com the kind of quality that can ensure this is of paramount importance. Unlike other copywriting services, www.oxbridgecontent.com don’t simply offer a swift service at competitive prices. With www.oxbridgecontent.com you can also be sure that all copy will be produced to the highest possible standard.

The way in which this is achieved is simple; www.oxbridgecontent.com only recruit graduate writers from the UK’s top institutions, namely Oxford and Cambridge, with proven track records of producing engaging, well researched and detailed written work within strict timescales. At www.oxbridgecontent.com producing website content is not simply an afterthought, to be considered once the bells and whistles of the design process are complete. Instead it is the focus. www.oxbridgecontent.com, employ only the highest standard of graduate writer to produce the highest quality of work.

At www.oxbridgecontent.com you can find a wide range of writing services to suit the needs of a variety of clients. Choosing the comprehensive website copy service ensures the production of clear, well researched copy that not only provides all of the essential information your site needs to carry, but also ensures that it is delivered in an engaging manner that will draw in prospective clients and satisfy existing ones.

At www.oxbridgecontent.com you can find writers with a wide range of experience to match the needs of your specific business. If you prefer a more hands on approach, however, then www.oxbridgecontent.com also offering a copy editing service that can double check all of your original content to ensure that it is accurate and easy to read before you publish it online.

If you’re looking for that personal touch, that keeps your clients and customers informed about developments within your business, it might be worth thinking about adding a regular blog to your site. Again, www.oxbridgecontent.com can offer a rolling blog writing service that means there is always new, exciting content being added to your website.

At www.oxbridgecontent.com, we realise the power of the written word to drive traffic to your website and to keep visitors coming back. Isn’t it time that you did too?

Create New Business Opportunities Through Professional, Engaging Writing.

Posted on: March 16th, 2011 by admin

Once you have created your online presence, and made sure that you have filled your site with top quality content from www.oxbridgecontent.com, you will want to make sure that prospective clients and customers read it of course. Once again, this is where paying attention to the creation of professional, engaging written content can help.

There are a number of ways in which you can reach these prospective customers and clients online and drive new business opportunities through written content. Unfortunately, many of these promotional methods will prove useless unless the writing that you present to prospective clients and customers immediately captures their interest and inspires them to read on, or to visit your site. At www.oxbridgecontent.com you can find a range of promotional writing services that will ensure the highest standard of written content, showing your business in the best, most professional light and increasing your chances of exploiting new opportunities.

The most obvious way to make sure that you are making the most of new, and existing opportunities is to make sure you keep your customers and clients up to date about any developments within your company. The business newsletter is a well-established means of doing this, and with many companies moving the publication of their newsletters online, it is now cheaper and easier to keep people in the loop. At www.oxbridgecontent.com you can find an ongoing newsletter management service that allows you to keep new and existing clients up to date about developments in your business, adding a personal touch to your company’s communication strategy.

Occasionally an individual development, such as an exciting new product or service, might require a more intense promotional push however. At www.oxbridgecontent.com you can also find dedicated e-mail marketing and product launching services, allowing you to build a buzz around new developments within your business through the production and promotion of informative, engaging written content.

Of course, one of the key pitfalls to avoid when creating promotional written content is to make sure that your prospective clients don’t file it in the ‘bland advertising’ category. By integrating descriptions of your products or services into a blog, a press release or, as is proving increasingly effective, social media content, www.oxbridgecontent.com can draw people to your website by offering them interesting and informative writing which relates to a pre-existing area of interest. By producing top quality writing that is a pleasure to read, www.oxbridgecontent.com can help to draw new customers and clients to your business through the creation of simultaneously entertaining and informative content.

At www.oxbridgecontent.com only successful graduates from the UK’s top institutions, namely Oxford and Cambridge, are recruited to our talented writing team. This commitment to the production of skilful, detailed and engaging written content, created by those with a track record of undertaking a range of written assignments within strict deadlines, demonstrates just how serious www.oxbridgecontent.com are about the importance of the written word in the process of growing your business.