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Archive for the ‘Website Writing’ Category

Why Google+ is invaluable for SEO

Posted on: February 26th, 2013 by admin

Google+ is an intelligent social media platform in which good SEO practice can be enhanced and refined. It has a wide variety of features tailor made for posting and sharing quality content, with easy to use interfaces which can enhance your SEO. For starters, the concept of Google+ ‘Circles’ allow users to organise each aspect of their online life, from family and friends, co-workers and also interests.  These circles can be created by you, and Google+ allows you to filter them, personalising what streams appear on your homepage when you visit Google+. Obviously this is a great way of refining search results even more. If your website is linked with Google+ there is also the option of using direct connect, which allows people to add your site to their circles directly from search results.

 

Google+ also has an interesting application called Explore, a simple way of bringing trending topics directly to you from outside the site. You’re able to filter these trending topics by category, making it easier to find exactly what you need. By using the best SEO practices it’s easier for people to find you from within Google+.

 

Another great feature of Google+ is the +1 button that can be put on each page of your content. With this feature, other people can ‘+1’ it. Google is able to track these clicks and use each +1 as a ranking signal. These ranking signals are integrated into their real-time search results, making it even simpler to enable your content to appear higher in the rankings. As these ‘+1’s are clicked by real people, it’s also a good indicator of the quality of your content. When people endorse you through the +1 button it helps Google to trust that your content is of a good standard. The importance and effectiveness of the +1 button cannot be stressed enough, as it is an incredibly powerful tool which has the ability of really boosting your page rankings.

 

Finally, Google+ has a robust blogging interface where you can keep people updated with your content, embedding as many links to your site as needed within each post. Facebook and Twitter are no doubt important and useful for this, but nowhere near as effective as Google+ when it comes to search results, as Facebook and Twitter restrict Google from accessing a lot of their data. When writing these blogs, the first sentence becomes part of the title tag, so good SEO practice by using the right keywords helps rankings even more. These blogs can be shared in your circles and spread around Google+. Sharing is important and enables your content to be seen by a wider audience.

 

Your Google+ account is linked with your Gmail account, so chances are you may have one already. It’s a wonderfully simple tool to help you with SEO, so go check it out and discover for yourself, you won’t regret it!

Why your buisness needs a blog!

Posted on: February 19th, 2013 by admin

Like so many web-based trends, the word ‘blog’ has passed from novelty to ubiquity. Even though their use by people to keep friends updated on their lives has mostly been superseded by people instead keeping one or several profiles on one of the big social media sites, blogs still make up a huge part of activity on the web. Whether you come across them following a Google search for virtually any subject under the sun or they are used by journalists or activists to break big news scoops, blogs are now just as much a feature of online life as email and regular websites.

Strangely, though, many businesses haven’t caught onto this fact. Although nowadays you’ll struggle to find a business that doesn’t have some sort of web presence—even most small businesses have a website of some description, or at least a listing in an online business directory of some sort—many of them don’t keep a blog.

Well, why should they, you might ask. Aren’t blogs just for disseminating news or for providing a stream of new information? And isn’t it just enough for my business to keep its website updated?

The answer to all these questions, as any copywriting professional or SEO copywriting expert will tell you, is a resounding no. Smart businesses know that keeping a blog is one of the best strategies out there for reaching your target market.

There are a couple of reasons for this, which all go beyond what a blog is superficially understood to be by many. Firstly, although blog posts are linked to the date when they are published, they shouldn’t be thought of as some sort of online equivalent of a newspaper article that’s read one day and forgotten the next.

Rather, they’re a source of information that people regularly refer back to. And more often than not, your customers will be interested in the world that surrounds the products or services you offer, rather than simply purchasing from you and that being the end of the matter.

Businesses that operate blogs that inform and enlighten with regard to their field of activity therefore get many, many more visitors than standalone websites. So long as they deploy skillful copywriting that brings to life the products and services they offer (to give an example, a site selling fashion accessories running a blog on upcoming trends in handbags or reports from fashion shows),both potential customers who come across the blog in the course of a Google search and regular readers of the blog alike will continually be passing by your site.

The all-important Google search itself is another reason to consider hiring the services of a professional SEO copywriting outfit to run a blog. One of the fundamental rules of online commerce is the higher in the search engine rankings you are, the more customers you’ll get. A blog is one of the most important ways to climb up those rankings.

This is largely due to the technicalities of how search engine results are calculated, the complexities of which our SEO copywriting experts would be more than happy to talk you through. But in a nutshell, the more the keywords that people use to search for the product you offer appear on your site, the higher it’ll appear in the search engines. (Identifying these keywords is another thing our SEO copywriting experts can help you with.)

Now, if your site has little in the way of text it’ll struggle to get a high position. But if it has an extensive blog in which these terms are regularly used within its articles, it’ll sail up to the first page of results in no time.

In our next blog post we’ll cover some of the most popular copywriting ideas for great blog-post content. But if in the meantime you’d like to learn more about how our copywriting services and SEO expertise can help you, then we’d be delighted if you got in touch with us.

 

7 tips for SEO and Copywriting in 2013

Posted on: February 17th, 2013 by admin

1. Quality Content

As you can imagine we feel this is the most important part of any good SEO campaign. Content is king!

2. Important HTML Tags for SEO

Title tag, Meta description tag, Image alt tag, H1 tag and H2 tag are the most important tags for SEO.

If your blogging or website platform is WordPress you can use SEO plugin as there is lots available!

3. Post Length

Again content is simply king and you cannot get away with 100 or so words. Try writing 600-800 words per post!

4. Pay attention about other search engines

All of you will know google is the main search engine but please consider others such as Bing and Yahoo.

5. Link Building

Create back links in a organic way! Do not consider using any black hat methods as you will only get a letter from google notifying you to alter your SEO methods.

 

6. Adding a Sitemap to Your Blog or website

This is easy to do and a must to make your site or blog easy for search engines to find!

7. Learn SEO!

You will find countless resources online to help you preform your own SEO and effective copy writing campaigns. If you are still strugeling please call us on 020 364 07691 or email [email protected]

 

The Importance of Professional Web Copy For A Truly Professional Site

Posted on: March 16th, 2011 by admin

So, you’ve decided on your site’s domain name, you’ve paid a professional to design it and you’ve added some eye-catching graphics. Wasn’t there something still to do? Oh yes; quickly dash off some informative, entertaining and engaging text that will keep visitors to your site moving on to the next entry in the search engine listings. That can’t be too hard can it?

As the experienced and talented writers at www.oxbridgecontent.com know, this final stage can be one of the most challenging, and the most important. Many people leave creating or sourcing professionally written content, of the sort offered by www.oxbridgecontent.com, for their website until the last possible minute. Without including well-written, engaging content you leave very little to keep visitors to your site entertained once they have found you. Driving traffic to your site is extremely important. Making sure they stay perhaps even more so.

At www.oxbridgecontent.com the kind of quality that can ensure this is of paramount importance. Unlike other copywriting services, www.oxbridgecontent.com don’t simply offer a swift service at competitive prices. With www.oxbridgecontent.com you can also be sure that all copy will be produced to the highest possible standard.

The way in which this is achieved is simple; www.oxbridgecontent.com only recruit graduate writers from the UK’s top institutions, namely Oxford and Cambridge, with proven track records of producing engaging, well researched and detailed written work within strict timescales. At www.oxbridgecontent.com producing website content is not simply an afterthought, to be considered once the bells and whistles of the design process are complete. Instead it is the focus. www.oxbridgecontent.com, employ only the highest standard of graduate writer to produce the highest quality of work.

At www.oxbridgecontent.com you can find a wide range of writing services to suit the needs of a variety of clients. Choosing the comprehensive website copy service ensures the production of clear, well researched copy that not only provides all of the essential information your site needs to carry, but also ensures that it is delivered in an engaging manner that will draw in prospective clients and satisfy existing ones.

At www.oxbridgecontent.com you can find writers with a wide range of experience to match the needs of your specific business. If you prefer a more hands on approach, however, then www.oxbridgecontent.com also offering a copy editing service that can double check all of your original content to ensure that it is accurate and easy to read before you publish it online.

If you’re looking for that personal touch, that keeps your clients and customers informed about developments within your business, it might be worth thinking about adding a regular blog to your site. Again, www.oxbridgecontent.com can offer a rolling blog writing service that means there is always new, exciting content being added to your website.

At www.oxbridgecontent.com, we realise the power of the written word to drive traffic to your website and to keep visitors coming back. Isn’t it time that you did too?

Create New Business Opportunities Through Professional, Engaging Writing.

Posted on: March 16th, 2011 by admin

Once you have created your online presence, and made sure that you have filled your site with top quality content from www.oxbridgecontent.com, you will want to make sure that prospective clients and customers read it of course. Once again, this is where paying attention to the creation of professional, engaging written content can help.

There are a number of ways in which you can reach these prospective customers and clients online and drive new business opportunities through written content. Unfortunately, many of these promotional methods will prove useless unless the writing that you present to prospective clients and customers immediately captures their interest and inspires them to read on, or to visit your site. At www.oxbridgecontent.com you can find a range of promotional writing services that will ensure the highest standard of written content, showing your business in the best, most professional light and increasing your chances of exploiting new opportunities.

The most obvious way to make sure that you are making the most of new, and existing opportunities is to make sure you keep your customers and clients up to date about any developments within your company. The business newsletter is a well-established means of doing this, and with many companies moving the publication of their newsletters online, it is now cheaper and easier to keep people in the loop. At www.oxbridgecontent.com you can find an ongoing newsletter management service that allows you to keep new and existing clients up to date about developments in your business, adding a personal touch to your company’s communication strategy.

Occasionally an individual development, such as an exciting new product or service, might require a more intense promotional push however. At www.oxbridgecontent.com you can also find dedicated e-mail marketing and product launching services, allowing you to build a buzz around new developments within your business through the production and promotion of informative, engaging written content.

Of course, one of the key pitfalls to avoid when creating promotional written content is to make sure that your prospective clients don’t file it in the ‘bland advertising’ category. By integrating descriptions of your products or services into a blog, a press release or, as is proving increasingly effective, social media content, www.oxbridgecontent.com can draw people to your website by offering them interesting and informative writing which relates to a pre-existing area of interest. By producing top quality writing that is a pleasure to read, www.oxbridgecontent.com can help to draw new customers and clients to your business through the creation of simultaneously entertaining and informative content.

At www.oxbridgecontent.com only successful graduates from the UK’s top institutions, namely Oxford and Cambridge, are recruited to our talented writing team. This commitment to the production of skilful, detailed and engaging written content, created by those with a track record of undertaking a range of written assignments within strict deadlines, demonstrates just how serious www.oxbridgecontent.com are about the importance of the written word in the process of growing your business.