copy writing benefits
Benefits of Good Copy Writing
Whatever your business or business interests, you don’t want to turn off the people who research your services with poorly written or inadequate copy writing. Nowadays, with practically all of Britain online, most people use the internet first and foremost to research services, retailers and organisations.
Some people think that literacy is on the decline, but in fact it’s more important now than it’s ever been. Because people are more wary of fraud when using the internet than they are when following up personal recommendations or previously used services, they are well attuned to website quality.
Really good copy writing will have the effect of advertising, without readers realising that they’re looking at an advertisement. Old fashioned billboards and advertising slogans are things of the past – now, it’s possible to attract clients without them feeling harassed by insistent and pushy advertisements. Advertorials, press releases, and website articles are great ways to spread the visibility and accessibility of your business. Oxbridge Content aims to make it a pleasure for potential clients to read your web pages. However, attracting them towards your products or services is always our top priority.
The benefits of using SEO to attract new clients to your business, and to add to the business’ visibility, are exponential. SEO is a very modern way to advertise – its aim is to push your website up the listings of search engines like Google, Bing and Ask.com.
Most people use the internet to research potential products or services because of the convenience which search engines provide. With search engines, it’s not necessary to know exactly which business you’re looking for: people can simply type what they’re looking for into the search engine box.
These simple phrases – such as ‘internet dating Manchester’ or ‘cheap package holidays’ – are then checked against millions of websites by the search engine. The more recurrent those phrases, and variations on them, are on a particular website, the higher up it will be in the listings. Search engines also check for use of those phrases as links from one site to another. So, if an external website uses the phrase ‘internet dating Manchester’ to link to your website, for instance, you’ll be pushed up the listings.
Having your website listed on the first page of search engines can transform your business. Although search engines are the most popular way to find businesses, the vast majority of people don’t look beyond the first page. However good your website, it simply won’t be seen if it’s tucked away on the second or third page of a search engine’s results.
When prospective clients enter a key phrase into a search engine, they often don’t consider the entries after the first page of scrolling results to be reputable. This is particularly important if your business relies on impulse and individual purchases, but applies to every kind of company; no one will bother to read beyond the first couple of pages of results.
It’s important to use high quality SEO work – an article which simply repeats key phrases meaninglessly will not work. If you want to have pages hosted on other websites in order to redirect potential customers, these pages will quickly be taken down if they are felt to be not up to the site’s quality, or not in keeping with its tone. Our SEO writers are all experienced in inserting key phrases into an article to make them seem natural.
Remember: even if you’re not using SEO, it’s crucial to have copy writing which engages clients and makes them want to trust you.
On-going Content Provision
Copy writing on websites often needs regular updating to reflect new information and new approaches. Oxbridge Content is able to take on responsibility for the regular updating of newsletters, blogs, and on-going campaigns. Once we know what you need, you can leave the copy provision in our hands without thinking about sourcing the next bit of writing every few weeks or months.
If you’re already in the business of website design, why not consider subcontracting the copy writing involved in the website to Oxbridge Content? Free from the headache of finding a copy writer and checking on his or her credentials, with us you know that a highly skilled Oxbridge graduate will be working on your copy writing. We can find someone who specializes in the kind of copy you need, and ensure that the work is done promptly and well.
Oxbridge Content has already filtered its copy writing team to hand pick the very best copy writers. We can ensure a quality which is hard to find independently.
What’s more, our service is extremely cost effective – not just because we will negotiate prices with the copy writer, but because you won’t have to expend resources while finding a writer. Oxbridge Content also offers package prices for major clients, at a substantial discount compared to piece-by-piece copy writing.
Oxbridge Content offers a service which promises to provide all necessary content for a fixed price. Many web design firms have benefited from partnership with us, and we enjoy creating relationships which are long-term and fruitful on both sides.