Comprehensive Website Copy
Advertising and information on business website content is crucial. Because customers sitting at home with their computers can’t ask for information as they would in a shop, they make all their decisions about your business based on the website content.
For this reason, snazzy web design is not enough; you need comprehensive and accessible information in your website content as well.
Oxbridge Content writers are skilled at delivering information within website content in a clear and simple way. The salient advantages of your business will all be given, in a way that engages the attention of prospective clients. Because of the wide range of our copywriters’ experience, we’ll be able to find you a copywriter who understands your business. More than that, we’ll provide website content which catches attention and is sure to attract new clients to your business. Don’t turn prospective customers off with poorly written, unprofessional website content!
Web Copy Editing
Some people prefer to write their own website content, particularly if it needs a personal touch or is very technical. However, the danger in doing this is that mistakes will be made which damage reputability.
You may think that the odd mistake of grammar or of syntax in website content is unimportant, but in fact, because of the high volume of fraud and false advertising on the internet, people are attuned to anything which might mark a website as unprofessional. For many people, poorly spelt or ungrammatical website content indicates incompetence at best and fraud at the worst – and dull website content which doesn’t engage the attention will just have readers clicking ‘Back’ on their browsers.
This is why we provide a copy editing and proof reading service as well as generating original website content. If you want to retain control over your website content by having it written internally, you shouldn’t forget the final step of having it checked over by Oxbridge Content. Our copywriters’ high level education means that they are used to checking copy very precisely, for maximum accuracy and comprehension. For website content proof reading, professionalism is always the name of the game.
A press release is a great way to let those who matter know about a new product or service, or about a landmark achievement in the fortunes of your business. Press releases are important because they contain real news as well as advertising – and they’re circulated to people who are in a position to care about the new product or service which you’re offering.
It’s a shame not to make the most of this opportunity to create new clients. But many business people who use poorly written press releases are missing out on their chance to generate revenue. Phrased correctly, a press release can read like an exciting piece of news; written sloppily, it is no more than a poorly worded advert, and is quickly put aside by recipients. Make sure this doesn’t happen to you by employing an Oxbridge Content copywriter to manage you press releases for you.
An Oxbridge Content copywriter can turn even dense technical information into an exciting and readable press release which will engage the attention of journalists as well as clients.
Writing for Social Networks
Social networking is an increasingly important part of internet visibility. Many businesses now have Facebook, Twitter, Flickr and MySpace accounts – and these sites have immense potential for cost-effective visibility and brand recognition. However, not everybody makes the most of them.
Although these social networking sites are invaluable in engaging clients – particularly if you’re looking to target a younger audience – it can be hard work keeping them up. In order to stay visible, Twitter and Facebook accounts must be updated very regularly. Oxbridge Content can take this responsibility off your hands by providing regular updates along with website content.
In addition, the ‘About Me’ sections of online social networking profiles, copy on invitations to events and in private messages to fans, friends or subscribers should be professional and engaging. Oxbridge Content copywriters are skilled in making sure that this copy is eye-catching and succinct.
Social networks are so busy that messages, advertisements and updates often get lost. Make sure that that doesn’t happen to you by using Oxbridge Content’s regular updates and high quality copy, to get the most out of these networks.
Just like blogs, newsletters are a great way of adding a personal touch to advertisements for your services. They have the potential to be even more individual, because they can be sent to a select list of interested parties.
Providing regular updates on your business’ activities directly to potential clients’ inboxes is a sure way to ensure continued interest, and to keep you at the forefront of clients’ decision-making.
Oxbridge Content provides a comprehensive and on-going newsletter management service. We can process the information you want to send to clients into an accessible and engaging format.
When you have a new product, you want clients and prospective clients to know about it as soon as possible. You’ve done the hard work of developing and creating the product; let Oxbridge Content cope with its launch.
Able to pitch to a variety of audiences and write in a wide range of styles, our content copywriters can produce website content or content in any other media which will give your product the publicity which it deserves.
Email advertising campaigns are a good way to keep clients up to date on your business activities, but because they tend to be less personal than newsletters, they can be easily ignored. At Oxbridge Content, our copywriters are skilled in providing copy for email campaigns which really grabs people’s attention.
For an email campaign which delivers real readability, contact us to understand how emails can be tailored to clients’ interests. Written in a style which is both informative and engaging, professionally produced email campaigns can be a real asset to your business.
That personal touch which is often lost when not face-to-face with clients can be regained by use of a corporate or business blog included in website content. More and more businesses are choosing to add blogs to their website content. These are written by the CEO and give an update on the company’s activities. This personal touch adds to a business’ trustability, and is an excellent way of engaging customers with the company.
However, in reality the busy world of commerce means that many businesspeople do not have time to update their blogs. In addition, most do not have the website content writing training which can make a blog into a friendly and accessible insight into the company.
This is where Oxbridge Content can step in. With us writing your blogs, you don’t have to worry about updating and editing to get a professional-looking blog included in your website content. We offer an on-going service, so once we start writing the blog for you, the weight of responsibility is off your hands for good.