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Posts Tagged ‘Copywriting’

The Art of Good Copywriting

Posted on: June 9th, 2013 by admin

As we covered in an earlier article, the importance of SEO of the title of your web pages shouldn’t be underestimated – and nor should it be overlooked for the content of your web pages either. However, it’s also really important to maintain the quality of your copywriting as well as optimising the content for searches. No-one enjoys reading an article that doesn’t flow smoothly and has clearly been written for a robot. There is also suggestion that Google prefers natural content anyway, rather than content that has obviously been search engine optimised.

One element of good copywriting is keyword density. It is a common mistake to think that cramming as many keywords into your content as possible will improve your favour with Google – not only is this not entirely true, as you can imagine it doesn’t make for a scintillating read either! Yes, it is still important to use relevant keywords in your copy but the best way to do this is to do it naturally. Generally, it is inevitable that when writing naturally about a topic you will use relevant keywords anyway so don’t overdo it.

An alternative to overusing one or two of the same keywords is to think about synonyms and related keywords. Again, don’t overdo it and natural writing will most likely incorporate them anyway but it is something to bear in mind. Search engines use something called Latent Semantic Indexing (LSI) to bring up search results matching the intentions of the person searching. By using synonyms, your copy might have a more natural flow and attract more readers whilst keeping its appeal to Google at the same time.

Another important aspect of good copywriting we haven’t mentioned thus far is your meta-description. This is what prospective readers of your web page will read immediately after your title. Again, as with the main body of copy, get your keywords in here but as naturally as possible. This meta-description combined with your title tags is among the first things Google uses to categorise your individual web page.

Finally, social media is your strongest tool to publicise you web page. Google+, Facebook, Twitter, LinkedIn and others like them all provide opportunities for shares, links and more traffic. More on social media management next time!

Is good copywriting all about the title?

Posted on: May 25th, 2013 by admin

With the hundreds and thousands of articles on the Internet offering up advice on what the most important aspect of good copywriting is, you couldn’t be blamed for being just a bit overwhelmed by it all. One thing is for certain – the importance of good copywriting and SEO (search engine optimisation) for your business’ website cannot be underestimated and it does begin before you write the first word of page content.

 

The title is obviously the first thing your readers will see of your webpage and is possibly the most powerful on-site search engine ranking factor that you have control over. Relevance is absolutely key; a title is meant to be an accurate and concise description of the webpage’s content. The more key words that can be incorporated into the title, the better your ranking will be in search engines.

 

Having said this, there are a couple of important things to remember when saturating your title with key words! Firstly, keep the title to within 70 characters or the search engine will cut your title short, replacing the second part of your title with an ellipsis and the impact on the reader will be lost. Secondly, try and keep the most important key words toward the start of your title even if this means your business’ name has to be pushed towards the end of the title or be taken out completely. This will help on the click through rate of readers from search engine results pages.

 

With all this talk of SEO of your webpage title it might be easy to forget the importance of the quality of the content of your title and the overall user experience. There is little point in having optimised your title for search engines if all your potential readers are scrolling right on past your webpage to click on the page below yours with a more interesting and hard hitting title. Not only will your title be displayed in search engine results, but also at the top of the browser once a reader has opened your webpage and in addition, on external websites (like social networking sites) as link anchor text. This makes it even more important to combine good SEO and consideration of the user experience in your title.

 

Once your webpage title has been search engine optimised and is written in a way that sparks initial interest, you have your reader right where you want them – on your webpage. Now the test is in your copywriting. It only takes a matter of seconds for a reader to decide to go back to their search results and find a different page for their needs so this part is equally as vital as your title. Come back and read next week’s blog for tips on this next stage of good copywriting for your business.

 

Meanwhile, if you feel you want to take the hassle out of blogging for your business or need additional guidance on SEO or other aspects of good copywriting, have a look at our other services here.

 

 

The Importance of Professional Web Copy For A Truly Professional Site

Posted on: March 16th, 2011 by admin

So, you’ve decided on your site’s domain name, you’ve paid a professional to design it and you’ve added some eye-catching graphics. Wasn’t there something still to do? Oh yes; quickly dash off some informative, entertaining and engaging text that will keep visitors to your site moving on to the next entry in the search engine listings. That can’t be too hard can it?

As the experienced and talented writers at www.oxbridgecontent.com know, this final stage can be one of the most challenging, and the most important. Many people leave creating or sourcing professionally written content, of the sort offered by www.oxbridgecontent.com, for their website until the last possible minute. Without including well-written, engaging content you leave very little to keep visitors to your site entertained once they have found you. Driving traffic to your site is extremely important. Making sure they stay perhaps even more so.

At www.oxbridgecontent.com the kind of quality that can ensure this is of paramount importance. Unlike other copywriting services, www.oxbridgecontent.com don’t simply offer a swift service at competitive prices. With www.oxbridgecontent.com you can also be sure that all copy will be produced to the highest possible standard.

The way in which this is achieved is simple; www.oxbridgecontent.com only recruit graduate writers from the UK’s top institutions, namely Oxford and Cambridge, with proven track records of producing engaging, well researched and detailed written work within strict timescales. At www.oxbridgecontent.com producing website content is not simply an afterthought, to be considered once the bells and whistles of the design process are complete. Instead it is the focus. www.oxbridgecontent.com, employ only the highest standard of graduate writer to produce the highest quality of work.

At www.oxbridgecontent.com you can find a wide range of writing services to suit the needs of a variety of clients. Choosing the comprehensive website copy service ensures the production of clear, well researched copy that not only provides all of the essential information your site needs to carry, but also ensures that it is delivered in an engaging manner that will draw in prospective clients and satisfy existing ones.

At www.oxbridgecontent.com you can find writers with a wide range of experience to match the needs of your specific business. If you prefer a more hands on approach, however, then www.oxbridgecontent.com also offering a copy editing service that can double check all of your original content to ensure that it is accurate and easy to read before you publish it online.

If you’re looking for that personal touch, that keeps your clients and customers informed about developments within your business, it might be worth thinking about adding a regular blog to your site. Again, www.oxbridgecontent.com can offer a rolling blog writing service that means there is always new, exciting content being added to your website.

At www.oxbridgecontent.com, we realise the power of the written word to drive traffic to your website and to keep visitors coming back. Isn’t it time that you did too?

Create New Business Opportunities Through Professional, Engaging Writing.

Posted on: March 16th, 2011 by admin

Once you have created your online presence, and made sure that you have filled your site with top quality content from www.oxbridgecontent.com, you will want to make sure that prospective clients and customers read it of course. Once again, this is where paying attention to the creation of professional, engaging written content can help.

There are a number of ways in which you can reach these prospective customers and clients online and drive new business opportunities through written content. Unfortunately, many of these promotional methods will prove useless unless the writing that you present to prospective clients and customers immediately captures their interest and inspires them to read on, or to visit your site. At www.oxbridgecontent.com you can find a range of promotional writing services that will ensure the highest standard of written content, showing your business in the best, most professional light and increasing your chances of exploiting new opportunities.

The most obvious way to make sure that you are making the most of new, and existing opportunities is to make sure you keep your customers and clients up to date about any developments within your company. The business newsletter is a well-established means of doing this, and with many companies moving the publication of their newsletters online, it is now cheaper and easier to keep people in the loop. At www.oxbridgecontent.com you can find an ongoing newsletter management service that allows you to keep new and existing clients up to date about developments in your business, adding a personal touch to your company’s communication strategy.

Occasionally an individual development, such as an exciting new product or service, might require a more intense promotional push however. At www.oxbridgecontent.com you can also find dedicated e-mail marketing and product launching services, allowing you to build a buzz around new developments within your business through the production and promotion of informative, engaging written content.

Of course, one of the key pitfalls to avoid when creating promotional written content is to make sure that your prospective clients don’t file it in the ‘bland advertising’ category. By integrating descriptions of your products or services into a blog, a press release or, as is proving increasingly effective, social media content, www.oxbridgecontent.com can draw people to your website by offering them interesting and informative writing which relates to a pre-existing area of interest. By producing top quality writing that is a pleasure to read, www.oxbridgecontent.com can help to draw new customers and clients to your business through the creation of simultaneously entertaining and informative content.

At www.oxbridgecontent.com only successful graduates from the UK’s top institutions, namely Oxford and Cambridge, are recruited to our talented writing team. This commitment to the production of skilful, detailed and engaging written content, created by those with a track record of undertaking a range of written assignments within strict deadlines, demonstrates just how serious www.oxbridgecontent.com are about the importance of the written word in the process of growing your business.