Why your business needs a blog!

Like so many web-based trends, the word ‘blog’ has passed from novelty to ubiquity. Even though their use by people to keep friends updated on their lives has mostly been superseded by people instead keeping one or several profiles on one of the big social media sites, blogs still make up a huge part of activity on the web. Whether you come across them following a Google search for virtually any subject under the sun or they are used by journalists or activists to break big news scoops, blogs are now just as much a feature of online life as email and regular websites. Strangely, though, many businesses haven’t caught onto this fact. Although nowadays you’ll struggle to find a business that doesn’t have some sort of web presence—even most small businesses have a website of some description, or at least a listing in an online business directory of some sort—many of them don’t keep a blog.

Well, why should they, you might ask. Aren’t blogs just for disseminating news or for providing a stream of new information? And isn’t it just enough for my business to keep its website updated?

The answer to all these questions, as any copywriting professional or SEO copywriting expert will tell you, is a resounding no. Smart businesses know that keeping a blog is one of the best strategies out there for reaching your target market.

There are a couple of reasons for this, which all go beyond what a blog is superficially understood to be by many. Firstly, although blog posts are linked to the date when they are published, they shouldn’t be thought of as some sort of online equivalent of a newspaper article that’s read one day and forgotten the next.

Rather, they’re a source of information that people regularly refer back to. And more often than not, your customers will be interested in the world that surrounds the products or services you offer, rather than simply purchasing from you and that being the end of the matter.

Businesses that operate blogs that inform and enlighten with regard to their field of activity therefore get many, many more visitors than standalone websites. So long as they deploy skillful copywriting that brings to life the products and services they offer (to give an example, a site selling fashion accessories running a blog on upcoming trends in handbags or reports from fashion shows),both potential customers who come across the blog in the course of a Google search and regular readers of the blog alike will continually be passing by your site.

The all-important Google search itself is another reason to consider hiring the services of a professional SEO copywriting outfit to run a blog. One of the fundamental rules of online commerce is the higher in the search engine rankings you are, the more customers you’ll get. A blog is one of the most important ways to climb up those rankings.

This is largely due to the technicalities of how search engine results are calculated, the complexities of which our SEO copywriting experts would be more than happy to talk you through. But in a nutshell, the more the keywords that people use to search for the product you offer appear on your site, the higher it’ll appear in the search engines. (Identifying these keywords is another thing our SEO copywriting experts can help you with.)

Now, if your site has little in the way of text it’ll struggle to get a high position. But if it has an extensive blog in which these terms are regularly used within its articles, it’ll sail up to the first page of results in no time.

In our next blog post we’ll cover some of the most popular copywriting ideas for great blog-post content. But if in the meantime you’d like to learn more about how our copywriting services and SEO expertise can help you, then we’d be delighted if you got in touch with us.